Digital marketing for estate planning solicitors
Marketing for wills, probate and estate planning practices, built around making the difference between a regulated solicitor and a cheap online will obvious.
At a glance
- Who this is for
- Private client and estate planning practices handling wills, probate, lasting powers of attorney and trusts
- Where we work
- Based in Oldham, working across Greater Manchester in person and the rest of the UK remotely
- Typical channels
- Local SEO, Google Ads, website and landing pages, reviews and conversion tracking. See all services.
- Pricing from
- £399 per month, fixed and published, with no long-term contract
- Delivered by
- A specialist with more than 15 years of experience in each channel
- Response time
- All enquiries answered within 24 hours
- Last updated
Make The Difference Between You And A Cheap Online Will Legible
Will writing is not a reserved legal activity in England and Wales. That single fact shapes the whole market: a regulated solicitor sits on the same search results page as unregulated will writers and inexpensive online services, and the person comparing them usually has no idea what separates the options. Probate is different, being a reserved activity that only authorised people may carry out. Useful marketing for estate planning solicitors therefore spends most of its effort making regulation, professional indemnity insurance and genuine accountability understandable to a non-lawyer, rather than assuming the letters after your name speak for themselves.
That argument has to be made honestly. Cheap online wills exist, people buy them, and pretending otherwise reads as defensive. The stronger position explains what the low price leaves out: nobody testing capacity, nobody asking about a second marriage, a business interest or a vulnerable beneficiary, no recourse if it fails years later when the person who wrote it cannot be asked. The same candour applies to lasting powers of attorney, which anyone may register themselves through the Office of the Public Guardian. Saying so and then explaining where advice earns its keep is far more persuasive than quietly hoping nobody noticed.
Timing matters as much as argument, because this work is triggered by life rather than advertising. A bereavement, a diagnosis, a new baby, a house purchase or a milestone birthday starts the search, and content meeting those moments outperforms abstract selling. To be plain: this page is not legal or regulatory advice and we hold no accreditation in this field; regulation is context here, and anything uncertain belongs with your compliance lead or the SRA. Commercially, packages start at £399 a month with fixed published pricing, no long-term contract, replies inside 24 hours, from Oldham across Greater Manchester and the UK, Companies House number 16913081.
What’s Included for Estate Planning Firms
The regulated difference explained
A page setting out what insurance, supervision and complaints routes actually mean for a client, written for someone weighing up a budget alternative.
Life-event content mapped
Material written for bereavement, diagnosis, new parenthood and later-life planning, so the site meets people at the moment the question arises.
Honest lasting power of attorney guidance
An explanation of the free self-registration route alongside the situations where drafting errors and family complexity make advice worth paying for.
Credentials brought forward
STEP membership, specialist qualifications and years in trusts and inheritance work surfaced where a comparing visitor will actually see them.
Referrer-facing credibility
Pages built to satisfy accountants, independent financial advisers and estate agents who are checking you before passing a client across.
Seminar and webinar promotion
Registration pages, reminders and follow-up for the talks that convert unusually well in wills and probate work.
How We Deliver
Establishing What You Want To Be Known For
We agree the ground you intend to hold: complex trusts, cross-border estates, business succession or straightforward later-life planning. A firm trying to be everything to everyone is hard to distinguish from the cheapest option available.
Writing For The Moment, Not The Service
Then we build the material around triggers instead of product names. What happens when someone dies without a will, how executors start, why a diagnosis makes an attorney urgent: our content marketing answers those, and your compliance lead approves before anything appears.
Making The Comparison Easy To Win
Next we rework the pages where the decision is actually made, since an anxious visitor comparing you against an online form abandons anything confusing. Our conversion rate optimisation tests how the choice is presented and how simply an enquiry can be started.
Reporting On The Enquiries That Matter
Finally we separate wills, probate, attorney work and trusts in the numbers, and record which came through referral, search or a seminar. Our analytics and tracking makes that visible so budget follows the work you want.
Frequently Asked Questions
How do we justify our fees against a cheap online will?
By explaining precisely what the cheaper route does not include rather than criticising it. Nobody there assesses capacity or asks about previous marriages, business assets or a beneficiary who cannot manage money, and no regulated firm answers for it if something has gone wrong once the testator has died. Set that out calmly and many people reconsider.
Is it worth marketing lasting powers of attorney if people can do them themselves?
Yes, but only if you acknowledge the self-registration route through the Office of the Public Guardian openly. The honest case is that documents are often completed with errors, and that families with blended relationships, businesses or care-funding questions benefit from someone thinking the decisions through. Pretending the free option does not exist damages your credibility with anyone who has already found it.
Should we be marketing to the children rather than the client?
Frequently, yes. Adult children are often the ones searching after a parent’s diagnosis or a bereavement, and sometimes they are paying. That shifts the tone towards reassurance about looking after a parent well, and changes where material is placed, without losing sight of who the client is.
How do we get more referrals from accountants and financial advisers?
Referrers check you before they recommend you, so your site is doing quiet work on their behalf. Clear specialisms, named people with credentials such as STEP membership, and material they would happily forward all help. Those relationships matter more here than in most legal work, and a thin website undermines them.
Do seminars still work for wills and probate?
They tend to work unusually well here, because people want to ask questions before committing to something this personal. The marketing task is filling the room and following up properly afterwards. If you want your whole practice covered rather than this niche alone, see our digital marketing for solicitors page, and our published pricing starts at £399 a month with no long-term contract.
Services we use for estate planning firms
We work with other sectors too
Talk to us about your estate planning firm business
Tell us what you are trying to achieve and we will come back within 24 hours with honest advice on whether we can help, what it would involve, and what it would cost.
- No obligation and no hard sell
- A reply from a specialist, not a sales rep
- Fixed pricing quoted up front
Prefer to talk? Call 07356 248449 or email [email protected].
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