Digital marketing for dentists
Marketing for dental practices that respects how dentistry is actually regulated, from GDC expectations to the rules around advertising treatments.
At a glance
- Who this is for
- Private and NHS dental practices wanting more of the right enquiries, without falling foul of advertising rules
- Where we work
- Based in Oldham, working across Greater Manchester in person and the rest of the UK remotely
- Typical channels
- Local SEO, Google Ads, website and landing pages, reviews and conversion tracking. See all services.
- Pricing from
- £399 per month, fixed and published, with no long-term contract
- Delivered by
- A specialist with more than 15 years of experience in each channel
- Response time
- All enquiries answered within 24 hours
- Last updated
Dental Marketing That Respects The Rules You Practise Under
Very few sectors carry the promotional restrictions that dentistry does, and very few agencies bother to learn them. A practice can be sold a campaign full of outcome promises and loose use of the word specialist, then be left holding the consequences. Sensible digital marketing for dentists starts from the opposite direction: understand what a registrant is permitted to say, then find the commercial opportunity inside those boundaries. There is plenty of it.
The General Dental Council regulates dentists across the UK and sets standards covering how practices present themselves, including the expectation that registration details are made visible to the public. Specialist is a protected title, restricted to registrants entered on the relevant GDC specialist list, so a general dentist with a strong interest in implants is not a specialist implantologist in copy no matter how it reads. Advertising prescription-only medicines to the public is not permitted in the UK, which trips up a great many facial aesthetics pages where a product is named outright. Claims about what treatment will achieve need to be capable of substantiation, and before-and-after imagery carries conditions about how it is captured and presented.
We work inside those rules and build sign-off into the process, because the practice holds final approval on everything that goes live. We are not a regulatory adviser and this page is not legal advice. Where something sits near the line we will flag it and recommend you confirm the position with your own indemnity provider or with the GDC directly rather than take our word for it. Commercially it is simple: packages from £399 a month, published fixed pricing, no long-term contract, enquiries answered inside 24 hours, and Companies House registration 16913081. Every channel is run by someone with fifteen years or more in that discipline.
What’s Included for Dental Practices
Map pack visibility
Your Google Business Profile, opening information and location signals built up so nearby searches surface the practice rather than the corporate group down the road.
Treatment-level landing pages
Separate, properly written pages for implants, orthodontics, hygiene plans and whitening, each answering the questions that particular patient asks before enquiring.
Compliance-aware copy review
Wording checked against the restrictions on protected titles, medicine naming and outcome claims before anything reaches your inbox for approval.
Enquiry and booking handling
Online booking, forms and call routing arranged so an interested patient can act at eleven at night without waiting for reception to open.
Review generation that fits the chair
A repeatable, unpushy way of inviting feedback at the right point in the appointment, since reviews carry unusual weight in how patients choose a dentist.
NHS and private separation
Distinct messaging and measurement for each, because list availability and fee-paying treatment attract completely different intent and should never share one funnel.
How We Deliver
Understanding The Practice And Its Constraints
We start by establishing which treatments you actually want more of, which registrants hold which qualifications, and where your existing material may already be exposed. That conversation shapes both the marketing plan and the wording rules we work to afterwards.
Fixing The Foundations
Next comes the practical groundwork: registration details displayed as expected, medicine references removed from aesthetics pages, imagery conditions checked, site speed and mobile behaviour corrected, and enquiry tracking connected so later decisions rest on evidence.
Building Demand Treatment By Treatment
We prioritise by patient lifetime value rather than by search volume. A single implant case or an orthodontic course is worth a great many one-off appointments, so the pages and campaigns behind those treatments are built first and given the most attention.
Measuring Enquiries, Not Impressions
Each month we report on enquiries by treatment and by source, including the ones that came in by phone. Where a channel produces interest that never converts to attendance, we move the budget.
Frequently Asked Questions
Can you advertise our facial aesthetics treatments?
We can market the service, but not in the way most practices expect. Prescription-only medicines cannot be advertised to the public in the UK, so the named product cannot carry the page. We write around the consultation, the clinician and the assessment process instead, and we would ask you to confirm any borderline wording with your indemnity provider before it goes live.
Are we allowed to use before-and-after photos of our patients?
Before-and-after imagery is permitted in dentistry but comes with conditions about consent, how images are captured and how representative they are, and it must not be used to imply results you cannot substantiate. We will set up a consistent process for collecting and captioning them. The final decision on whether a given set is suitable rests with the practice.
Why can we not describe our dentist as an implant specialist?
Specialist is a protected title in dentistry and applies only where the registrant appears on the relevant GDC specialist list. If your clinician is not listed for that field, the word should not be used, however experienced they are. We describe qualifications, training and experience accurately instead, which patients tend to find more convincing anyway.
Will this actually bring in new private patients?
We will not put a number on it and you should be wary of anyone who does. What we can say is that attracting new patients relies on being visible in local map results, having a treatment page that answers real questions, and making it easy to book. Our search work builds the first two and our conversion rate optimisation addresses the third.
How much does dental practice SEO cost with you?
Monthly packages begin at £399 and the figure is published rather than quoted case by case, with no long-term contract. If you would rather start with a one-off build, a website is from £1,495 and a single landing page from £495. Everything is set out on our pricing page, and you can get in touch for a straight answer within a day.
Services we use for dental practices
We work with other sectors too
Talk to us about your dental practice business
Tell us what you are trying to achieve and we will come back within 24 hours with honest advice on whether we can help, what it would involve, and what it would cost.
- No obligation and no hard sell
- A reply from a specialist, not a sales rep
- Fixed pricing quoted up front
Prefer to talk? Call 07356 248449 or email [email protected].
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