Digital marketing for estate agents
Marketing for estate and letting agents that stops fighting the portals for property searches and goes after the valuations and landlord enquiries you can actually win.
At a glance
- Who this is for
- Independent estate and letting agents competing for vendors and landlords in their own patch
- Where we work
- Based in Oldham, working across Greater Manchester in person and the rest of the UK remotely
- Typical channels
- Local SEO, Google Ads, website and landing pages, reviews and conversion tracking. See all services.
- Pricing from
- £399 per month, fixed and published, with no long-term contract
- Delivered by
- A specialist with more than 15 years of experience in each channel
- Response time
- All enquiries answered within 24 hours
- Last updated
Stop Fighting The Portals And Start Winning Instructions
An independent agency will not outrank Rightmove, Zoopla and OnTheMarket for “houses for sale in Oldham”, and it is worth saying that plainly before anyone spends a penny trying. They have the stock, the authority and the budgets, and a branch website competing head-on for property-search phrases is buying a race it cannot finish. Useful digital marketing for estate agents begins by conceding the buyer battlefield and redirecting the whole budget towards the half of the market the portals barely touch.
That half is vendor and landlord acquisition, and it is winnable. The homeowner typing “how much is my house worth” has not chosen an agent yet. Neither has the landlord searching for lettings advice, nor the family reading an area guide six months before they list. These people are researching locally, not on a portal, and a well-built branch site can be the answer they find. Everything points at one destination: the free valuation request. That form is the money page and deserves more attention than the rest of the site combined.
There is background the marketing has to work within. Agents must belong to a government-approved redress scheme, and any agent holding client money needs Client Money Protection in place. National Trading Standards guidance on material information means listings are expected to carry details such as tenure, council tax band and price up front, and letting agents are required to display their fees transparently. We build around all of that, and your team approves everything before it publishes. We are not a compliance or legal adviser and nothing here is legal advice; anything uncertain belongs with your own compliance lead or your redress scheme. Commercially we are straightforward: from £399 a month, published fixed pricing, no long-term contract, replies within 24 hours, based in Oldham and serving Greater Manchester and the UK, Companies House number 16913081, with every channel run by an experienced specialist.
What’s Included for Estate Agencies
Valuation request as the primary conversion
The instant valuation tool and booking form rebuilt and tested until requesting an appraisal takes seconds rather than effort.
Vendor intent search targeting
Pages and campaigns built for homeowners weighing up a move, not for buyers browsing stock the portals serve better.
Area guides with genuine local substance
Schools, transport, streets and market character, written properly, giving you ground the national platforms have no interest in holding.
Lettings and landlord enquiry funnel
A separate path for landlords, with fee transparency handled as expected and messaging aimed at portfolio switching rather than tenant search.
Review and reputation programme
A consistent way of asking vendors and landlords for feedback at completion, because choosing an agent is a high-value, infrequent decision and reputation carries unusual weight.
Listing data presented properly
Tenure, council tax band, price and the other material information expectations reflected in how your own property pages are structured and displayed.
How We Deliver
Separating Winnable Search From Wasted Search
We audit what your site chases and strip out the portal-dominated terms entirely. What remains is vendor, landlord and area intent, and that becomes the plan rather than an afterthought beneath the property feed.
Rebuilding Around The Valuation
Then the appraisal request gets treated as the product. We shorten the form, make the call-to-action unmissable from every page, and ensure a homeowner deciding at ten at night can book without speaking to anyone.
Owning The Local Ground
Next we build depth the portals will not: area guides, market commentary, lettings explainers and a Google Business Profile that reflects the branch accurately. This is slow-burn work, and the part that keeps producing after campaigns pause.
Timing To The Market Calendar
Activity is staged against the market’s rhythm. The new-year surge and the spring market both need visibility established beforehand, so budgets and content are prepared months ahead and reviewed against valuation requests by source.
Frequently Asked Questions
Can you get us ranking above Rightmove for properties in our town?
No, and we would not take money to try. The portals hold those results through scale a branch site cannot match. What you can win is the vendor searching for a valuation or reading about the area, which is earlier in the chain and worth more to you. Our SEO work is aimed entirely at that ground.
How do we get more valuation requests from the website?
Usually by removing obstacles rather than adding traffic. Long forms, buried buttons and a valuation page reachable only from the main menu quietly lose people who were ready. We rebuild that journey and test it, which is what our conversion rate optimisation exists for. We will not predict how many requests you will receive.
Do we still need our own website if all our stock is on the portals?
Yes, though not for the reason most agencies assume. It is rarely where buyers find property; it is where vendors and landlords decide whether to trust you with an instruction. That makes it a credibility and conversion asset, which changes how it should be built. Our web development starts at £1,495 as a one-off.
What about the material information rules for our listings?
National Trading Standards guidance expects listings to carry details such as tenure, council tax band and price openly rather than on request, and letting agents are separately expected to display fees transparently. We make sure your site’s templates accommodate that properly. We are not compliance advisers, so confirm the detail of your obligations with your compliance lead or redress scheme.
When should we start if we want to be visible for the spring market?
Months in advance. Search visibility takes time to establish, so pages meant to perform in spring want building in autumn, and the new-year surge needs the same head start. Paid activity can fill the gap while the slower work matures. Pricing is published on our pricing page and begins at £399 a month with no long-term contract.
Services we use for estate agencies
We work with other sectors too
Talk to us about your estate agencie business
Tell us what you are trying to achieve and we will come back within 24 hours with honest advice on whether we can help, what it would involve, and what it would cost.
- No obligation and no hard sell
- A reply from a specialist, not a sales rep
- Fixed pricing quoted up front
Prefer to talk? Call 07356 248449 or email [email protected].
Ready to bring in better enquiries?
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