Analytics & Tracking Services Manchester
Complete visibility into what drives your revenue — from first click to closed deal.
At a glance
- Service
- Analytics & Tracking, delivered by Maheer Digital
- What it covers
- Google Analytics 4 setup, Google Tag Manager, conversion tracking, and custom reporting dashboards for UK businesses in Manchester.
- Who it is for
- Small and mid-sized businesses in Greater Manchester and across the UK
- Pricing from
- £399 per month as part of a package, with no long-term contract. See full pricing.
- Delivered by
- A specialist with more than 15 years of experience in this discipline
- Response time
- All enquiries answered within 24 hours
- Last updated
Flying Blind Without Proper Analytics
Too many UK businesses are making marketing decisions based on gut instinct rather than hard data. You’re spending money on ads, SEO, and content — but do you actually know which channels are driving revenue? Without a robust analytics and tracking setup, you’re flying blind.
What’s Included in Our Analytics & Tracking Service
GA4 Setup & Configuration
Full Google Analytics 4 implementation including custom events, conversion goals, audience segments, and e-commerce tracking where applicable.
Google Tag Manager (GTM) Setup
A clean, well-structured GTM container so tracking changes can be made quickly without developer involvement.
Conversion Tracking
Accurate conversion tracking across Google Ads, Meta Ads, LinkedIn, and any other paid channels you use.
Cross-Domain & Cross-Device Tracking
Ensure user journeys are tracked accurately even when they move between subdomains or devices.
CRM Integration
Connect your analytics data to your CRM so you can attribute offline revenue back to digital campaigns.
Custom Dashboards
Bespoke Looker Studio (formerly Google Data Studio) dashboards that surface the metrics your team actually needs.
Data Audits
A thorough audit of your existing setup to identify gaps, duplications, and inaccuracies — with a prioritised fix list.
Ongoing Monitoring
Regular QA checks to catch tracking breakages before they skew your data and your decisions.
How We Deliver
Discovery & Audit
We begin with a comprehensive audit of your current analytics setup. We review your GA4 property, GTM container, ad platform tracking, and any existing dashboards. We document every gap, error, and opportunity for improvement, and present you with a clear prioritised action plan.
Technical Implementation
Our team handles all technical implementation — whether that’s deploying GTM tags, setting up server-side tracking, or configuring enhanced e-commerce. We work directly with your developers where needed and provide thorough documentation of everything we deploy.
QA & Validation
Before signing off on any implementation, we run rigorous quality assurance across all browsers, devices, and user journeys. We use tools like GA4 DebugView, GTM Preview mode, and Tag Assistant to verify every single touchpoint is firing correctly.
Training & Handover
We don’t just set things up and disappear. We walk your team through the dashboards, explain what each metric means, and make sure you’re confident interpreting your data. Ongoing support is available if your tracking needs evolve.
Frequently Asked Questions
Do I need GA4 if I already have Universal Analytics data?
Universal Analytics was permanently sunset in July 2023 and no longer processes new data. If you haven’t yet fully migrated to GA4, you’re missing months of data and likely making decisions based on an incomplete picture. Our GA4 setup service UK gets you fully configured quickly.
What’s the difference between GA4 and Google Tag Manager?
GA4 is the analytics platform that stores and reports on your data. Google Tag Manager is the tool that collects and sends data to GA4 (and other platforms). They work together — GTM fires tracking tags that feed data into GA4. Both need to be correctly configured for reliable reporting.
How do I know if my current tracking is accurate?
Common signs of broken tracking include: conversion numbers that seem too low or too high, sessions that don’t match between platforms, direct traffic that’s unusually high, or e-commerce revenue that doesn’t match your actual sales. If any of these sound familiar, get in touch and we’ll run a free audit.
Can you track phone calls and form submissions?
Yes. We set up call tracking (using tools like CallRail or native Google Ads call extensions) and form submission tracking so every lead is captured and attributed to the correct marketing channel. This is essential for businesses where phone enquiries are a significant revenue driver.
Do you work with Shopify, WooCommerce, or custom platforms?
Yes — we have experience across all major e-commerce platforms as well as bespoke builds. We tailor our implementation approach to your specific tech stack. Explore how our web development and analytics services work together for e-commerce businesses.
Talk to us about Analytics & Tracking
Tell us what you are trying to achieve and we will come back within 24 hours with honest advice on whether we can help, what it would involve, and what it would cost.
- No obligation and no hard sell
- A reply from a specialist, not a sales rep
- Fixed pricing quoted up front
Prefer to talk? Call 07356 248449 or email [email protected].
Ready to see where your leads come from?
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