PPC & Paid Advertising Manchester
Profitable campaigns on Google, Meta, and LinkedIn — focused on real ROI.
At a glance
- Service
- Paid Advertising, delivered by Maheer Digital
- What it covers
- PPC management and paid advertising in Manchester. Google Ads and Meta Ads campaigns managed end to end with transparent ROAS reporting.
- Who it is for
- Small and mid-sized businesses in Greater Manchester and across the UK
- Pricing from
- £399 per month as part of a package, with no long-term contract. See full pricing.
- Delivered by
- A specialist with more than 15 years of experience in this discipline
- Response time
- All enquiries answered within 24 hours
- Last updated
Wasting Budget on Ads That Don’t Convert
Paid advertising on Google and Meta is one of the fastest ways to generate leads and sales — but it’s also one of the fastest ways to burn through a marketing budget with nothing to show for it. Without the right targeting, bidding strategy, ad creative, and landing page experience, you’ll pay premium CPCs to attract the wrong people and convert almost none of them.
What’s Included in Our Paid Advertising Service
Google Search Ads
Highly targeted search campaigns capturing high-intent buyers at the moment they’re looking for your product or service.
Google Performance Max
Strategic use of PMax campaigns where appropriate, with proper asset management and audience signals to guide Google’s automation.
Meta Ads (Facebook & Instagram)
Full-funnel Meta campaigns for awareness, consideration, and conversion — including prospecting and retargeting.
Google Display & Retargeting
Strategic retargeting campaigns to re-engage website visitors and past customers across the Google Display Network.
LinkedIn Ads
B2B-focused LinkedIn campaigns for businesses targeting decision-makers by job title, company size, or industry.
Landing Page Optimisation
We review and optimise the pages your ads send traffic to, because a great ad with a poor landing page is money wasted.
Conversion Tracking Setup
Accurate tracking of all conversions across every platform, integrated with our analytics service for full-funnel visibility.
Monthly Performance Reports
Clear reporting on spend, impressions, clicks, conversions, CPA, and ROAS — with honest commentary on what’s working and what we’re changing.
How We Deliver
Audit & Strategy
We begin with a full audit of your existing paid activity (if any), your website, your competitors’ ads, and the market landscape. We then develop a channel strategy and budget allocation recommendation before spending a single pound.
Campaign Build
We build your campaigns with meticulous attention to structure — clean ad groups, tightly themed keyword sets, compelling ad copy, and properly configured audiences. We also set up all conversion tracking before launch so we’re measuring performance from day one.
Launch & Optimise
In the first 4–8 weeks, we closely monitor performance data and make rapid optimisations — pausing underperforming keywords, testing new ad variations, refining audiences, and adjusting bids based on what the data tells us.
Scale & Expand
Once campaigns are consistently hitting target CPA or ROAS metrics, we look at how to scale — increasing budgets on what’s working, expanding into new keywords or audiences, and testing new formats or channels. Profitable campaigns deserve to grow.
Frequently Asked Questions
How much should I spend on paid advertising?
This depends entirely on your industry, competition, average order value, and margins. As a general starting point, we recommend a minimum monthly ad spend of £1,500–£2,000 for Google Search, and £1,000–£1,500 for Meta, to generate enough data for meaningful optimisation. We’ll give you a realistic recommendation based on your specific situation.
How quickly will I see results from paid ads?
Unlike SEO, paid advertising can generate leads from day one. However, the first 4–8 weeks are typically a learning phase where the algorithms optimise and we make data-driven refinements. Most clients see strong, consistent results from month two or three onwards.
Should I use Google Ads or Meta Ads?
It depends on your business model and where your customers are in their buying journey. Google Search captures demand from people actively looking for your product or service. Meta Ads are better for creating demand, building brand awareness, and reaching people who don’t yet know they need you. Many businesses benefit from both running in parallel.
What’s a good ROAS and how do I know if my campaigns are profitable?
A “good” ROAS varies by industry and margin. The most important metric is profitability — your revenue from ads minus your product costs, ad spend, and management fees. We build a clear model with you from the outset so you always know whether your campaigns are making you money. We don’t hide behind vanity metrics.
Will you take over my existing campaigns or start from scratch?
Both options are possible. We’ll audit your existing campaigns first and decide together whether it’s better to restructure what you have or build fresh. Sometimes existing campaigns have valuable historical data worth preserving; other times a clean start is the better approach. Get in touch and we’ll give you a clear recommendation.
Talk to us about Paid Advertising
Tell us what you are trying to achieve and we will come back within 24 hours with honest advice on whether we can help, what it would involve, and what it would cost.
- No obligation and no hard sell
- A reply from a specialist, not a sales rep
- Fixed pricing quoted up front
Prefer to talk? Call 07356 248449 or email [email protected].
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