Digital marketing for restaurants
Marketing for restaurants that starts where diners actually decide, on the map listing, and works back to direct bookings that keep the margin with you.
At a glance
- Who this is for
- Independent restaurants, cafes and hospitality venues wanting more direct bookings and orders
- Where we work
- Based in Oldham, working across Greater Manchester in person and the rest of the UK remotely
- Typical channels
- Local SEO, Google Ads, website and landing pages, reviews and conversion tracking. See all services.
- Pricing from
- £399 per month, fixed and published, with no long-term contract
- Delivered by
- A specialist with more than 15 years of experience in each channel
- Response time
- All enquiries answered within 24 hours
- Last updated
Most Diners Decide Before They Ever Reach Your Website
Picture someone standing on a wet pavement at seven o’clock deciding where to eat. They open the map, they see three places nearby, and within about twenty seconds they have chosen one. They looked at photographs, checked the hours were current, skimmed a couple of recent reviews, and never opened a website. That moment is where the trade is won or lost, which is why sensible digital marketing for restaurants puts the Google Business Profile ahead of everything else, including the redesign you were quoted for last month.
This is uncomfortable for anyone who has just spent money on a beautiful site, but the ordering is what it is. A profile with fresh food photography, accurate hours over bank holidays, a readable menu and a steady flow of recent reviews will outperform a striking website nobody arrives at. The website still matters enormously once someone does click, mostly for two jobs: showing the menu clearly and taking a booking without a fight. Get the profile right first, then make those two jobs effortless, and the rest is refinement.
We are in Oldham and we work across Greater Manchester and the rest of the UK. Packages start at £399 a month, the prices are published rather than haggled over, and there is no long-term contract. One-off work is there if you prefer it, with a website from £1,495, e-commerce from £2,995, a landing page from £495 and brand and logo from £299. We answer enquiries inside 24 hours, we are registered at Companies House under number 16913081, and each discipline is looked after by an experienced specialist.
What’s Included for Restaurants
Google Business Profile as priority one
Photographs refreshed, hours kept accurate through holidays and closures, attributes completed and posts running, because this is the shopfront most diners ever see.
Your menu rebuilt as real web pages
The PDF retired in favour of readable, searchable HTML that works on a phone one-handed and can be updated the morning a dish changes.
Booking friction stripped out
Your reservation system placed where people look, tested on a phone, and cleared of the extra taps and forced accounts that quietly cost you covers.
Direct ordering given a fair chance
A clear, well-promoted route to order straight from you alongside the delivery apps, so the mix shifts towards the orders that protect your margin.
Allergen and hygiene information handled properly
Allergen detail presented accessibly and your Food Standards Agency hygiene rating displayed where diners look for it rather than hidden away.
Peak season planning well in advance
Christmas party pages, Valentine’s Day and Mother’s Day prepared and promoted months ahead, because those bookings are made long before the week itself.
How We Deliver
Auditing How You Look On The Map
We start where your customers start. We go through the profile as a hungry stranger would, checking photographs, hours, categories, review responses and whether anything on there contradicts what you actually serve today.
Killing The PDF Menu
Then the menu becomes proper web pages. It is one of the highest-value changes a restaurant can make: search engines can read it, screen readers can read it, phones can read it, and your kitchen can change a price without ringing anyone.
Making Booking And Ordering Painless
Next we test the reservation and ordering journeys end to end on a real phone. Every unnecessary step, redirect or account prompt gets removed or challenged, because each one loses people who had already decided to eat with you.
Working The Calendar Backwards
Finally we plan from the peaks outwards. Christmas enquiries begin in late summer, and the fixed dates in the spring need pages live and promoted weeks before anyone starts searching, so budgets and content are scheduled rather than improvised.
Frequently Asked Questions
Should we come off Deliveroo, Uber Eats and Just Eat?
We would not advise that. The platforms take a meaningful cut of every order, but they also put you in front of people who would never have found you otherwise, and walking away usually costs more reach than it saves. The sensible move is shifting the mix: make direct ordering visible and worth choosing, then let the apps do what they are genuinely good at.
Why do you keep telling us to get rid of our PDF menu?
Because it is doing three kinds of damage at once. It is awkward to pinch and scroll on a phone, it is largely invisible to search engines so your dishes never appear in results, and it is poor for anyone using assistive technology. An HTML menu page fixes all three and is one of the cheapest wins available. Our web development team handles the rebuild.
Our reviews are mixed. What can be done about that?
You cannot remove honest criticism and you should not try. What works is volume and responsiveness: a steady stream of recent feedback dilutes an old bad night, and a calm, human reply to a complaint reassures the person reading it far more than the complaint discourages them. We put a routine around asking and responding.
When should we start promoting Christmas bookings?
Well before it feels natural. Party organisers begin looking months ahead, so pages and packages want to be live in late summer, with promotion building from early autumn. The same logic applies to Valentine’s Day and Mother’s Day, which have hard dates and no second chance. Our paid advertising covers the peaks while slower visibility work builds underneath.
What does this cost and how quickly could we start?
Monthly packages begin at £399, the figures are published on our pricing page rather than quoted case by case, and there is no long-term contract, so you can stop at the end of any month. If a one-off build suits better, a website starts at £1,495. Get in touch and you will have a reply within a day.
We work with other sectors too
Talk to us about your restaurant business
Tell us what you are trying to achieve and we will come back within 24 hours with honest advice on whether we can help, what it would involve, and what it would cost.
- No obligation and no hard sell
- A reply from a specialist, not a sales rep
- Fixed pricing quoted up front
Prefer to talk? Call 07356 248449 or email [email protected].
Ready to bring in better enquiries?
Book a free consultation and we will tell you where the quickest wins are. View our pricing to see what a month looks like.
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