Digital marketing for solicitors
Marketing for law firms that takes the SRA Transparency Rules seriously, and treats a compliant pricing page as the conversion asset it actually is.
At a glance
- Who this is for
- Law firms in England and Wales, across conveyancing, family, probate, employment and commercial work
- Where we work
- Based in Oldham, working across Greater Manchester in person and the rest of the UK remotely
- Typical channels
- Local SEO, Google Ads, website and landing pages, reviews and conversion tracking. See all services.
- Pricing from
- £399 per month, fixed and published, with no long-term contract
- Delivered by
- A specialist with more than 15 years of experience in each channel
- Response time
- All enquiries answered within 24 hours
- Last updated
Start With The Page The Rules Already Require You To Publish
There is one thing a law firm website has to get right before anything else, and a surprising number get it wrong or half done. The Solicitors Regulation Authority regulates solicitors in England and Wales, and its Transparency Rules require firms to publish cost and service information on their website for certain areas of work. Those commonly include residential conveyancing, probate, debt recovery, employment tribunal claims for unfair or wrongful dismissal, immigration, licensing applications and motoring offences. Firms are also expected to display the SRA’s digital badge. Any credible approach to digital marketing for solicitors therefore begins with the transparency page, because it is a build requirement rather than an optional extra.
The happy accident is that the same page is one of the best commercial assets on the site. People searching for legal help want to know what it will cost and how long it will take, and most firms answer neither question until someone rings. A clear cost and service page answers the query being typed, keeps visitors on the site instead of sending them back to the results, and filters out enquiries that were never going to proceed. Done carefully it serves compliance and conversion at once, which is rare.
To be plain about the boundaries: this page is not legal or compliance advice, we are not a legal or regulatory adviser, and we hold no professional accreditation in this field. Your COLP or compliance lead holds final sign-off on everything published, and anything uncertain should be confirmed with the SRA directly rather than taken from us. Solicitor is a protected title and the SRA Code of Conduct requires publicity to be accurate and not misleading, so we draft conservatively and send it to you for approval. Commercially we are straightforward: based in Oldham, working across Greater Manchester and the UK, packages from £399 a month with published fixed pricing and no long-term contract, one-off builds from £1,495, replies inside 24 hours, and Companies House number 16913081. Each discipline sits with a practitioner who has spent well over a decade in it.
What’s Included for Law Firms
Transparency page build
Cost and service information for the relevant areas of work structured so it is readable, findable and ready for your compliance lead to review and approve.
Regulatory display elements
The SRA digital badge and firm identification details placed where they are expected to appear rather than tucked away at the bottom of an unused page.
Practice area separation
Conveyancing, family, employment, probate and commercial treated as distinct audiences with their own pages, tone and measurement, because they behave nothing alike.
Named solicitor profiles
Individual biographies with qualifications, areas handled and a photograph, since people instructing a firm are usually choosing a person as much as a brand.
Review and reputation groundwork
A consistent, tactful method of gathering feedback at appropriate points in a matter, with sensitivity to the cases where it would plainly be inappropriate.
Enquiry handling that suits the matter
Discreet contact routes for sensitive work and fast, prominent ones for time-pressured work such as a sale falling through or a tribunal deadline.
How We Deliver
Auditing What Is Already Published
We begin by reviewing the existing site against what the rules expect to be shown, and flagging gaps and vague pricing language for your compliance lead to consider. We raise issues for the firm to decide on; we do not rule on them ourselves.
Rebuilding The Cost And Service Information
Then we draft the transparency content properly, with clear fee structures, disbursements, timescales and the stages of each matter set out in language a non-lawyer follows. Nothing is published until the firm has read it and approved it.
Treating Each Practice Area On Its Own Terms
Conveyancing is driven by price, speed and the housing market, so it rewards visible pricing and responsive campaigns. Family work is emotionally charged and reputation-led, rewarding patience and strong profiles. Commercial work is relationship-led and needs credibility more than volume. We plan each separately.
Reporting On Instructions, Not Traffic
Each month we show enquiries by practice area and source and, where your systems allow, which of those converted into instructions. A stream of enquiries in work you do not want is a cost, not a result, so we adjust accordingly.
Frequently Asked Questions
Does our website actually have to publish prices?
For the areas of work covered by the SRA Transparency Rules, firms are required to publish cost and service information on their website, and the SRA digital badge is expected to be displayed as well. Exactly which of your practice areas fall in scope is a judgement for your compliance lead, and the SRA is the right source to confirm it. Our part is building the page well once that scope has been decided.
Will publishing our fees just mean we get undercut?
It is the usual worry, and understandable in conveyancing where price sits front and centre. In practice a page explaining what is included, why disbursements vary and how the process runs tends to attract better-informed enquiries and fewer arguments about the bill later. Presented as value rather than a bare number, transparency is closer to an advantage than a liability.
How should we market family law without appearing insensitive?
Quietly, and with restraint. Nobody engaging a family solicitor is looking for aggressive advertising, so the useful work is calm, genuinely informative material about process and options, visible credentials and a discreet way to make contact. Our content marketing is built for exactly that kind of slow, trust-led decision rather than an impulse click.
Which channel works best for conveyancing enquiries?
Conveyancing follows the housing market and the decision is made quickly, so both search visibility and paid search matter, supported by a cost page that answers the question immediately. We would also make sure quote requests are properly tracked through our analytics and tracking, because volume without a record of what completed tells you very little.
Can you rebuild our site, and what would it cost?
Yes. A one-off website build starts at £1,495 and a single landing page from £495, or ongoing work runs from £399 a month with no long-term contract and published fixed pricing. Our web development covers the build and unfamiliar terms are explained in our glossary.
We work with other sectors too
Talk to us about your law firm business
Tell us what you are trying to achieve and we will come back within 24 hours with honest advice on whether we can help, what it would involve, and what it would cost.
- No obligation and no hard sell
- A reply from a specialist, not a sales rep
- Fixed pricing quoted up front
Prefer to talk? Call 07356 248449 or email [email protected].
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