Digital marketing for trades
Marketing for plumbers, electricians, builders, roofers and joiners, built around better quality calls rather than a flood of price shoppers.
At a glance
- Who this is for
- Plumbers, electricians, builders, roofers, joiners and other trades competing locally and against directory sites
- Where we work
- Based in Oldham, working across Greater Manchester in person and the rest of the UK remotely
- Typical channels
- Local SEO, Google Ads, website and landing pages, reviews and conversion tracking. See all services.
- Pricing from
- £399 per month, fixed and published, with no long-term contract
- Delivered by
- A specialist with more than 15 years of experience in each channel
- Response time
- All enquiries answered within 24 hours
- Last updated
Fewer Time-Wasters, More Jobs Worth Quoting For
Ask a busy plumber what they want from marketing and the answer is rarely more calls. It is better calls. The twelve enquiries a week that turn into two jobs are worth less than four enquiries that turn into three, and any approach that measures itself purely on volume ends up wasting your evenings on price shoppers. Good digital marketing for trades is really lead filtering: being the obvious choice for the work you want, and quietly invisible for the work you do not.
The other thing most agencies miss is that trade work splits into two completely different behaviours. A burst pipe or a dead consumer unit is an emergency, decided in minutes, won in the map results and by whoever picks up the phone. A rewire, an extension or a bathroom refit is planned work, researched across weeks, decided on photographs of finished jobs, accreditations on display and whether the quote arrives when you said it would. Those need separate treatment. Speed and visibility sell one; evidence and patience sell the other.
We are based in Oldham and work across Greater Manchester and the rest of the UK. Pricing is published and fixed: from £399 a month with no long-term contract, or one-off work if that suits you better, with a website from £1,495, e-commerce from £2,995, a landing page from £495 and brand and logo from £299. We reply within 24 hours, we are registered at Companies House under company number 16913081, and every discipline is handled by somebody with at least fifteen years in it.
What’s Included for Trade Businesses
Google Business Profile done properly
Categories, service areas, hours and job photos kept current, because for most trades the profile does more selling than the website ever will.
Emergency and planned work split apart
Separate pages, separate keywords and separate ad handling for callouts versus projects, so each behaves the way that buyer behaves.
Finished-job photography structured for search
Your own work organised by job type and area, which beats stock imagery for trust and gives search engines something local to read.
Trust signals given prominence
Where you hold registrations such as Gas Safe, NICEIC or NAPIT, they go where a hesitant customer will see them rather than buried in the footer.
Qualifying built into the enquiry form
A handful of well-chosen questions that sort a genuine project from a fishing expedition before the phone ever rings.
Seasonal budget planning
Spend moved ahead of demand rather than after it, so heating work is funded before the cold snap and outdoor work before spring.
How We Deliver
Working Out Which Jobs Pay
We go through your last year of work and sort it by margin, travel time and hassle. That tells us what to chase and, just as usefully, which enquiries we should be discouraging from ever reaching you.
Getting You Found Where It Counts
Then we build local visibility around the areas you genuinely cover, starting with the map results. For emergency categories this is close to the whole game, and it is generally the fastest thing to move.
Making The Evidence Do The Selling
Planned work needs proof. We build out job galleries, area pages, reviews and clear explanations of process and payment, so that by the time someone calls they have already half decided it is you.
Counting What Turned Into Work
Monthly we look at calls and forms by source, and more importantly which of them you actually quoted and won. If a channel is generating noise instead of jobs, it changes or it goes.
Frequently Asked Questions
Is Checkatrade worth it, or should I put the money into my own website?
Directories such as Checkatrade, MyBuilder and Which? Trusted Traders rank well and do bring work, but you are paying rent and competing against three other traders on every lead. They make sense while you are building up. The difference with your own site and profile is that the visibility keeps working after you stop paying, so most established trades are better off shifting the balance over time rather than choosing one outright.
I get calls but they are all price shoppers. Can that be fixed?
Usually, yes, and it is normally a messaging problem rather than a traffic problem. Pages that lead with cheapness attract people shopping on cheapness. Putting your standards, accreditations and finished work front and centre, and asking a couple of qualifying questions at enquiry, thins the list out considerably. Our conversion work is aimed squarely at this.
Do I need a big website to compete?
No. A handful of fast, honest pages with real photographs, clear service areas and a phone number that works on a mobile will outperform a sprawling site nobody maintains. Spend the difference on your profile and reviews. If you do want a build, our web development starts at £1,495 as a one-off.
My work is seasonal. Should I market all year?
Not at the same intensity. Boiler and heating demand climbs as the weather turns, roofing enquiries spike after storms, and landscaping and external work lift through spring and summer. We plan spend to rise just ahead of your season and ease off in the quiet months, using paid advertising to cover gaps where organic visibility alone will not fill the diary.
What does this cost and am I tied in?
Packages start at £399 a month, the prices are published rather than negotiated, and there is no long-term contract, so you can stop at the end of any month. We would rather you stayed because the work is paying for itself. The full price list is on the site, and you can contact us if you want to talk it through.
Services we use for trade businesses
We work with other sectors too
Talk to us about your trade businesse business
Tell us what you are trying to achieve and we will come back within 24 hours with honest advice on whether we can help, what it would involve, and what it would cost.
- No obligation and no hard sell
- A reply from a specialist, not a sales rep
- Fixed pricing quoted up front
Prefer to talk? Call 07356 248449 or email [email protected].
Ready to bring in better enquiries?
Book a free consultation and we will tell you where the quickest wins are. View our pricing to see what a month looks like.
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