Last updated: April 2026

This Cookie Policy explains how Maheer Digital (“we”, “us”, “our”) uses cookies and similar tracking technologies on maheerdigital.co.uk. It should be read alongside our Privacy Policy.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR), which govern the use of cookies in the United Kingdom.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to give website owners information about how their site is being used.

Cookies may be “session cookies” (which are deleted when you close your browser) or “persistent cookies” (which remain on your device for a set period or until you delete them). They may be set by the website you are visiting (“first-party cookies”) or by third parties whose content appears on the page (“third-party cookies”).

2. How We Use Cookies

We use cookies for the following purposes:

Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block these cookies, but some parts of the site may not then work correctly.

Cookie consent: Stores your cookie preferences so we do not ask you again on every visit. Typically expires after 12 months.
WordPress session cookies: Used for core website functionality and security. Session duration.

Functional Cookies

These cookies allow the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you disable these cookies, some or all of these features may not function correctly.

Preference cookies: Remember your settings and preferences to improve your experience on return visits. Duration: up to 12 months.

Analytical Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are most and least popular and how visitors move around the site. All information collected by these cookies is aggregated and anonymised.

Google Analytics 4 (GA4): We use Google Analytics to understand how visitors use our website. GA4 sets several cookies (including _ga, _ga_[ID], and _gid) to collect anonymised data about user behaviour, session duration, pages visited, and traffic sources. IP anonymisation is enabled. Duration: up to 2 years for _ga; 24 hours for _gid.

Advertising and Targeting Cookies

These cookies may be set through our website by our advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device.

At present, we do not use advertising or retargeting cookies as standard. If this changes, we will update this policy and obtain your consent before placing such cookies.

3. Third-Party Cookies

Some cookies on our website are set by third-party services we use. We do not control these cookies and they are governed by the third party’s own privacy and cookie policies.

Google Analytics (Google LLC): Analytics and performance tracking. Google Privacy Policy
Google Tag Manager (Google LLC): We use Google Tag Manager to manage and deploy tracking scripts on our website. GTM itself does not collect personal data but facilitates the deployment of tools that may. Google Privacy Policy

Where third-party services transfer data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or equivalent mechanisms.

4. Cookie Duration Summary

_ga (Google Analytics): 2 years
_ga_[ID] (Google Analytics 4): 2 years
_gid (Google Analytics): 24 hours
Cookie consent preference: 12 months
Session cookies: Deleted when you close your browser

5. Your Cookie Choices and How to Manage Cookies

When you first visit our website, you will be presented with a cookie consent banner. You can choose to accept all cookies, accept only necessary cookies, or customise your preferences. You can change your preferences at any time.

In addition, you can manage or delete cookies through your browser settings:

Google Chrome: Settings > Privacy and Security > Cookies and other site data
Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
Apple Safari: Preferences > Privacy > Manage Website Data
Microsoft Edge: Settings > Cookies and site permissions

Please note that disabling certain cookies may affect the functionality of this and other websites you visit.

To opt out of Google Analytics tracking specifically, you can use the Google Analytics Opt-out Browser Add-on.

6. Consent

Under UK PECR and UK GDPR, we are required to obtain your consent before placing non-essential cookies on your device. We only place analytical, functional, or advertising cookies after you have given your informed consent via our cookie consent tool.

Strictly necessary cookies do not require consent as they are essential for the website to operate.

You may withdraw your consent at any time by adjusting your preferences through our cookie settings or via your browser settings.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. Any updates will be posted on this page with a revised date. We encourage you to review this policy periodically.

Where changes are material, we will notify you via the cookie consent banner on your next visit.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Email: [email protected]
Website: maheerdigital.co.uk

If you are not satisfied with our response, you have the right to raise a concern with the Information Commissioner’s Office (ICO) at ico.org.uk.