Digital marketing for accountants
Marketing for accountancy practices built around the January peak, the referral cycle and the kind of client you actually want to keep for a decade.
At a glance
- Who this is for
- Accountancy practices and bookkeepers wanting better quality client enquiries, not just more of them
- Where we work
- Based in Oldham, working across Greater Manchester in person and the rest of the UK remotely
- Typical channels
- Local SEO, Google Ads, website and landing pages, reviews and conversion tracking. See all services.
- Pricing from
- £399 per month, fixed and published, with no long-term contract
- Delivered by
- A specialist with more than 15 years of experience in each channel
- Response time
- All enquiries answered within 24 hours
- Last updated
Marketing Built Around The Accountancy Year, Not Against It
An accountancy practice is one of the better businesses to market, and one of the easiest to market badly. Clients stay for years, fees recur, and a single limited company client compounds quietly through annual accounts, payroll, VAT returns and the advisory work that follows. That economics changes what the website is for. Thoughtful digital marketing for accountants is less about shouting at strangers and more about ensuring that when somebody weighs you up, everything they find confirms the decision they are leaning towards.
There is context the marketing has to respect. Firms sit under bodies such as the ICAEW, ACCA, AAT, CIMA and ICAS, and practices are supervised for anti-money laundering purposes. Chartered Accountant is a restricted description tied to particular bodies, so it cannot be sprinkled through copy for effect by a firm not entitled to use it. Professional conduct rules expect advertising to be truthful and not misleading, and discourage unsubstantiated comparative claims about rival firms. We build to those constraints and the practice signs off everything. We are not an accountancy, regulatory or compliance adviser and nothing here is professional advice; where a wording question is uncertain, confirm it with your own body.
Practically, we work from Oldham across Greater Manchester and the rest of the UK. Packages start at £399 a month, published rather than negotiated, with no long-term contract. One-off work is available too: a website from £1,495, e-commerce from £2,995, a landing page from £495 and brand and logo from £299. Enquiries get a reply inside 24 hours, we are registered at Companies House under number 16913081, and each discipline is run by somebody with fifteen years or more behind them in it.
What’s Included for Accountancy Practices
Seasonal campaign calendar
Activity mapped to the 31 January Self Assessment deadline and the year-end and corporation tax cycles around it, so spend rises before demand rather than chasing it.
Service-by-service pages
Distinct pages for Self Assessment, limited company accounts, payroll, VAT and bookkeeping, because a panicking sole trader and a founder shopping around want different reassurance.
Trigger-led content
Material written for the moments that actually start the search, such as an HMRC letter landing, a first company formation or a fee increase from a previous firm.
Referral-support pages
Partner biographies, qualifications, fee structures and onboarding steps laid out clearly, since most visitors arrive already recommended and are looking for permission to proceed.
Claims discipline in the copy
Descriptions checked so professional designations are used accurately and comparative statements about other firms stay out of the draft entirely.
Advisory positioning over compliance commodity
Messaging that sells judgement, planning and access to a named person, which is the ground where online-only firms and bookkeeping software compete least well.
How We Deliver
Mapping The Client Base You Want More Of
We look at which client types carry the best lifetime value and which quietly consume partner hours for modest fees. That sets the targeting, because a practice chasing contractors and one chasing owner-managed manufacturers should not run the same campaign.
Building The Site A Referred Visitor Needs
Most people who reach an accountant’s website were sent there by somebody they trust. We build for that visitor first: fast pages, real faces, plain explanations of what you handle and a switching process that reads as easy rather than daunting.
Timing The Push To The Calendar
Then the demand work goes in around the peaks. Interest in tax help climbs sharply into January and falls away afterwards, so budgets, ad schedules and publication are staged in advance rather than reacting once the rush has started.
Tracking Enquiries Through To Engagement
Every month we report enquiries by service and by source, and we follow which of them became signed engagements. Because fees recur, a channel that produces a modest trickle of the right clients can outperform one producing far more noise.
Frequently Asked Questions
When should we start marketing for the January Self Assessment rush?
Earlier than most firms do. Organic visibility takes months to establish, so the pages that need to rank in January are best built and indexed over the preceding summer and autumn. Paid activity can be layered on from around October and pushed hardest through December and January. Our SEO work handles the long lead time and paid advertising covers the peak itself.
How do we compete with online-only accountants charging far less?
Not on price, and generally not on software features either. Firms that hold their ground compete on judgement: proactive advice, somebody who answers the phone and knows the business, and help with decisions no bookkeeping package will make for you. We position the practice around that rather than data entry, and we would not recommend direct comparative claims about named competitors.
Can we say we are chartered on the website?
Only if the firm is genuinely entitled to that description through the relevant professional body, because it is a restricted term rather than a general compliment. We will use the designations and memberships your practice actually holds and describe experience accurately around them. Final sign-off on how the firm is described sits with you, and anything unclear is worth confirming with your body directly.
Nearly all our work comes from referrals. Is there any point in this?
There is, and it is the strongest argument for doing it properly. A recommended prospect almost always searches the firm before making contact, and what they find either closes the loop or introduces doubt. That matters more than chasing cold traffic, which is where our conversion rate optimisation is aimed.
What will it cost and are we committed to anything?
Packages begin at £399 a month, every figure is published up front, and there is no long-term contract, so you can stop at the end of any month. A one-off website build starts at £1,495 if you would rather not commit to ongoing work at all. Have a look at our pricing page and get in touch for a straight answer within a day.
Services we use for accountancy practices
We work with other sectors too
Talk to us about your accountancy practice business
Tell us what you are trying to achieve and we will come back within 24 hours with honest advice on whether we can help, what it would involve, and what it would cost.
- No obligation and no hard sell
- A reply from a specialist, not a sales rep
- Fixed pricing quoted up front
Prefer to talk? Call 07356 248449 or email [email protected].
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